Digital Marketing Projects

Dashboard

What was built?

Simplified digital marketing dashboard (google analytics)

Why was IT built?

To gain easier insights from Google Analytics data which is typically confusing and lacks targeted areas of interest

How the client now uses it for decisions/business?

Understanding of digital campaign effectiveness as well as future areas/audiences to target based on key criteria like devices being used.

I’ve worked with Lance on Data Analytics and highly value his skills. His models have been crucial in detailed RFPs with the government. Lance’s understanding of our business enables him to add significant value both in deliverables and thought leadership.

National Australia Bank

Business Leaders and Social Impact

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