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cashflow modeling

Why startups?

Startup businesses are popping up all over the world. The list is endless. However, as start-ups begin, so do they fail.  

25% of startups don't survive past year 1, 50% within 5 years, a further 10% fail the following year. quotes 90% of startups fail.

One of the key factors in a startup is cash. Understanding the cash burn rate, break-even point and accurately performing cashflow modeling cannot be underestimated.

Scaling too fast is often cited as the reason for failure as the cash runs out quicker than expected.

In most cases its going to take longer to achieve success than the founders originally envisaged.

Founders may need to raise capital to support their growth and justify a reasonable valuation of the business (often hockey stick growth curves) can be a challenge.

Being able to see the impact of business decisions on this valuation is equally important.

how we can help?

We have helped a number of startup businesses get a clearer understanding of their cashflow needs. 

We are able to perform dynamic and integrated cash flow modeling with rolling actual results as your business operates from month to month.

Understanding cashflow is more than just profit or profitability. Quiet often, businesses might seem to be making a profit, yet the cashflow doesn't reflect this. 

Keeping a start-up business on track in terms of a steady growth path that doesn't place undue pressure on cash needs is achieved through cashflow modelling.

In addition to performing cash flow modeling, we provide accurate valuations of business using a range of recognised valuation techniques including a robust discounted cash flow.



Accountants, bookkeepers, business advisors and the financial services sector in general is facing significant disruption through automation and software.

The creation of cloud based accounting and potential straight through processing of tax and compliance matters means that accountants have to find new revenue streams to replace this business risk.

All businesses are looking for more value (at a lower cost) from their finance function or accountant.

It is possible to do both with the help of Model Citizn. 


We can help by transforming your finance operations and reporting into a robust rolling financial model that adds significant value to your client relationships.

We can assist by training your staff to operate and roll forward these models including being able to provide high quality business advisory services.

We already help a number of accounting firms which to date have managed to lower the risk of disruption by offshoring core tax and compliance tasks thereby reducing costs.

As the entire industry catches up, cost arbitrage will no longer be a competitive advantage and the delivery of high quality advisory services will be seen as a vital component to any accountant's toolkit.




Small to Medium Enterprises struggle to survive given the limited resources at their disposal. Often not able to afford a full time qualified finance function.

Accountants and bookkeepers providing them with some much needed financial information, however making relevant, informed and purposeful decisions with insight is still a challenge.

Being the CEO,CFO, CIO, COO can be overwhelming for small business owners. 


Model Citizn has helped many SMEs understand key financial aspects of their business including cash inflows and outflows that impact their own back pockets.

We develop cashflow modeling tools which enable the business to accurately forecast how long their cash with last, when they are likely to reach break-even and how much capital they need to survive expansion or threats.

We help business by providing owners with a robust decision making tool that is not often available to small business.



With the arrival of the 4th Industrial revolution comprising disruptive technologies and automation large Corporates and NGOs are struggling to find additional efficiencies in their finance function whilst wanting to still increase value.

It is possible to reduce costs whilst simulateously increasing the value that the team provides to the organisation.


We have helped clients automate their monthly reporting process by combining their actual and forecast information into a dynamic model which they can use to make relevant, informed and purposeful decisions with insight.

We provide training to staff as well as a detailed operating manual of how the model works to enable them to be self sufficient and sustainable.

In one case we reduced some of the efforts of the organisation from 3 days a week to 3 days a month and thereby provide capacity and cost relief.


WHY training?

We strongly believe that the greatest value we can add is by assisting organisations, employees and business owners better understand how the cogs of their business turn hard work into cash.

Cashflow modeling has now become a vital tool to success. There are currently very few cash flow forecasts that are based on a 3 way financial model (Income Statement, Balance Sheet & Cash Flow Statement) given the time and complexity to balance a balance sheet and maintain it.

We enable people to develop their skills by using the latest in financial modeling technology and software. 

where can I try before I buy?

We have presented to global audiences and in webinars. Below are some examples of these:

Meaningful Financial Modeling - Your path to success webinar with the Outperformer.

Modeloff Global Training Camps - Intensive training programs for Emerging Finance and Business leaders.

Hong Kong Global Training Camp - Learn and experience the Future of Financial Modeling.

Take a closer look at our free online training material.

Stay tuned for more training material coming out soon.